1. What is Ally Invest?
  2. Ally Invest Pros and Cons
  3. Is Ally Invest Safe or a Scam?
  4. Margin Trading
  5. Accounts
  6. Products
  7. Fees
  8. Commission
  9. Deposits and Withdrawals
  10. Trading Platform
  11. Customer Support
  12. Education
  13. Conclusion

Our Review Method

  • 55Brokers Financial Experts with over 10 years of experience in Stock and Forex Trading check all trading conditions, regulations and licenses, fees, spreads, platforms, customer service, and placed traders to see proposals fully to give expert opinions about Ally Invest.

What is Ally Invest?

Ally Invest is a US-based Stock trading firm that allows individuals to invest in various financial products, including stocks, bonds, options, ETFs, and more. It provides Ally Bank Invest and a self-directed investing platform, allowing traders to make investment decisions and manage their portfolios independently.

Based on our research, the broker is subject to strict regulatory oversight by the US SEC and is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).

Overall, the platform offers competitive investment solutions and an intuitive interface for traders to manage their investment portfolios, access market research, and execute trades.

Is Ally Invest Stock Broker?

Yes, Ally Invest is an online Stock broker that provides a platform for individuals to buy and sell different investment products. It offers a self-directed investing experience and various investment options to cater to a range of investor needs and preferences.

Ally Invest Pros and Cons

Per our findings, the firm has several pros and cons that investors should consider. On the positive side, the platform is known for its user-friendly interface, making it accessible for both novice and experienced investors. It offers a range of investment options, including stocks, options, and ETFs. Additionally, Ally Invest provides competitive pricing and no account minimums.

For the cons, the research tools and educational resources are not as robust as those offered by other brokerage platforms. Also, advanced or active traders find that the platform caters more to the needs of casual investors. Traders with complex strategies or high-frequency trading requirements prefer platforms with more advanced features and customization options.

SEC, FINRA, and SIPC regulation and overseeLimited education and research materials
US traders and investorsNo paper trading or demo account
Self-directed investing
User-friendly interface
Competitive trading conditions
Robo-advisor technology
$0 minimum deposit
Trading products

Ally Invest Review Official Website

Ally Invest Review Summary in 10 Points
🏢 HeadquartersUSA
🗺️ RegulationSEC, FINRA, SIPC
🖥 PlatformsAlly Invest Proprietary Trading Platform
📉 Trading ProductsStocks, ETFs, Options, Bonds, Mutual Funds, Currencies, Securities, Treasuries, CDs
💰 Stock CommissionFrom $0
🎮 Paper Trading/ Demo AccountNo
💳 Minimum Deposit$0
💰 Base CurrenciesUSD
📚 EducationLimited
☎ Customer Support24/7

Overall Ally Invest Ranking

According to our analysis, the broker is known for its reliable investment services and comprehensive trading tools. However, we recommend considering the specific investment needs, preferences, and potential limitations of the platform before making a decision.

  • Ally Invest Overall Ranking is 8.5 out of 10 based on our testing and compared to over 500 brokers, see Our Ranking below compared to other industry-leading brokers.
RankingAlly InvestEasyEquitiesFirstrade
Our Ranking⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
AdvantagesTrading ConditionsInvestment ServicesTrading Fees

Ally Invest Alternative Brokers

Although the company provides competitive trading solutions for investors, other stock trading firms in the industry expand their services or offer additional tools. These competing brokers may offer advantages such as a broader range of trading products, trading platforms, or more extensive educational materials. So, we have compiled a list of notable competitors for you to explore.

Is Ally Invest Safe or Scam?

No, Ally Invest is not a scam. It is a reliable Stock trading firm that follows the strict rules and guidelines established by the SEC, FINRA, and SIPC, which safeguard client assets and provide low-risk trading.

Is Ally Invest Legit?

Yes, Ally Invest is a legitimate and regulated investing platform. It is authorized by reputable US financial authorities and has a good reputation in the financial market.

Additionally, the broker does not offer services in offshore zones, emphasizing its commitment to operating within regulated jurisdictions and providing transparency to investors.

See our conclusion on Ally Invest Reliability:

  • Our Ranked Ally Invest Trust Score is 8.5 out of 10 for the good reputation and services provided, as well as not holding licenses in offshore zones and its regulation by respected authorities.
Ally Invest Strong PointsAlly Invest Weak Points
Top-tier licensesNone
Two-factor authentication
Member of FINRA and SIPC

Customer Trading Protection

The firm, like other reputable brokerage platforms, provides certain customer trading protections. These safeguards involve the protection of client assets through measures such as account insurance and regulatory compliance.

Moreover, the brokerage accounts benefit from the protection by SIPC, ensuring coverage for customers up to $500,000, which includes $250,000 in cash. However, investors should verify the most recent policies and regulatory compliance directly from the broker’s official website or customer support.

Ally Invest Review License

Margin Trading

We found that the broker offers margin trading, allowing users to borrow funds to leverage their investment positions. Margin trading enables investors to increase their buying power by borrowing money against their existing assets. While it can amplify potential returns, it also involves increased risk, as losses may exceed the initial investment.

Ally Invest typically provides margin accounts, and users interested in margin trading should carefully review the associated risks, terms, and conditions outlined by the platform.

Ally Invest Margin Levels are offered according to SEC, FINRA, and SIPC regulations:

  • US traders may use a maximum of up to 1:50 for major currency pairs.

Ally Invest Review Margin Rates

Ally Invest Account

Based on our findings, the broker offers various account types to cater to different investor needs. These include individual brokerage accounts, joint accounts for multiple account holders, traditional and Roth Individual Retirement Accounts (IRAs) for retirement savings, as well as custodial accounts for minors.

Each account type serves specific purposes, such as general investing, retirement planning, or managing assets on behalf of a minor.

No minimum depositNo paper trading or demo account
Fast and easy account opening
Variety of account types

How to Open Ally Invest Live Account?

Opening an account with a broker is considered quite an easy process, as you can log in and register within minutes. Just follow the opening account or Ally Invest login page and proceed with the guided steps:

  • Select and Click on the “Get Started” page
  • Enter the required personal data (Name, email, phone number, etc.)
  • Verify your data by uploading documentation (residential proof, ID, etc.)
  • Complete the electronic quiz confirming your trading experience
  • Once your account is activated and proven, follow with the money deposit.

Ally Invest Review Accounts

Trading Products

The broker provides a range of trading products to accommodate diverse investment strategies including Stocks, ETFs, Options, Bonds, Mutual Funds, Currencies, Ally Invest Securities, Treasuries, and CDs. The platform aims to provide a comprehensive suite of trading products, enabling investors to build and manage well-diversified portfolios.

  • Ally Invest Markets Range Score is 8.5 out of 10 for trading products overall which we rank high also for offering some unique opportunities and investment options. Ally Invest Review Trading Products

Ally Invest Fees

According to our findings, the firm employs a competitive fee structure in the brokerage industry. The platform features no account maintenance fees and provides commission-free trading for eligible U.S. exchange-listed stocks and ETFs.

  • Ally Invest Fees are ranked low or average with an overall rating of 8.5 out of 10 based on our testing and compared to over 500 other brokers for all fees applied. Some services are free of charge and others may apply some charges. See more comparison details below:
FeesAlly Invest FeesEasyEquities FeesFirstrade Fees
Deposit feeYesYesYes
Withdrawal feeNoNoYes
Inactivity feeNoNoNo
Investment PlansYesYesYes
Fee rankingLow/AverageLow/AverageLow/Average

Ally Invest Review Pricing

Trading Commission

Based on our test trade, the platform is known for its competitive commission structure. It does not charge commissions for Stocks and ETFs. This feature is advantageous for investors looking to manage trading costs, especially when dealing with popular securities.

However, fees may still apply to other types of transactions, such as options trading or mutual funds. Investors should carefully review the broker’s current commission details, which can be found on their official website, to ensure accurate and updated information.

  • Ally Invest Commission is ranked good with an overall rating of 8.5 out of 10 based on our testing comparison to other brokers. We found fees are competitive, transparent, and suitable for investment.
Asset/ PairAlly Invest CommissionEasyEquities CommissionFirstrade Commission
Stocks FeesFrom $0From $10From $0
Fractional SharesNoYesYes
Options FeesFrom $0,07-From $0
ETFs FeesFrom $0From 0,25%From $0
Free StocksYesNoYes

Ally Invest Review Commissions

Ally Invest Trading Hours

We found that the broker follows the standard trading hours of major U.S. stock exchanges. Regular trading hours for the New York Stock Exchange (NYSE) and NASDAQ typically run from 9:30 AM to 4:00 PM Eastern Time, Monday through Friday.

However, the platform also allows for extended trading hours, enabling users to trade before the market opens or after it closes.

Deposits and Withdrawals

The platform offers various funding methods to deposit money into accounts. Users can transfer from a bank (ACH), request a wire transfer, transfer from another broker, or send a check. 

  • Ally Invest Funding Methods we ranked good with an overall rating of 8 out of 10. Fees are low, and you can also benefit from various funding methods.

Here are some good and negative points for Ally Invest funding methods found:

Variety of funding methodsNone
Fast digital deposits

Ally Invest Minimum Deposit

The platform does not typically require a minimum deposit to open a brokerage account. This lack of a minimum deposit requirement makes the platform accessible to a wide range of investors, including those who may prefer to start with smaller amounts.

Ally Invest minimum deposit vs other brokers

Ally Invest Most Other Brokers
Minimum Deposit $0 $500

Ally Invest Withdrawals

Per our analysis, the platform allows users to initiate withdrawals through various methods, including electronic bank transfers and wire transfers. Investors can access their funds by submitting withdrawal requests through the platform, with the process usually involving verification steps to ensure security and compliance with regulatory standards.

Withdraw Funds from Ally Invest

To initiate a withdrawal fund from your trading account, the firm provides a set of typical steps that can be followed:

  1. Login to your account
  2. Select Withdraw Funds’ in the menu tab
  3. Enter the withdrawn amount
  4. Choose the withdrawal method
  5. Complete the electronic request with the requirements
  6. Confirm withdrawal information and Submit
  7. Check the current status of withdrawal through your Dashboard

Ally Invest Review Transfer Fees

Trading Platforms

Ally Invest provides a proprietary trading platform for self-directed investors, offering a user-friendly interface for trading different financial products. In addition to the web-based platform, the broker also offers mobile apps, allowing users to manage their investments on the go through smartphones or tablets.

  • Ally Invest Platform is ranked good with an overall rating of 7.9 out of 10 compared to over 500 other brokers. We mark it as good since the firm offers an advanced trading platform.
PlatformsAlly Invest PlatformsEasyEquities PlatformsFirstrade Platforms
Own PlatformsYesYesYes
Mobile AppsYesYesYes

Trading Tools

According to our findings, the platform offers a range of trading tools to assist investors in making informed decisions. These tools include real-time market data, interactive charts, technical analysis indicators, and customizable watchlists.

Additionally, Ally Invest offers features such as profit and loss calculators, options chains for advanced options trading strategies, and alerts for price movements or significant events related to users’ portfolios.

Ally Invest Review Trading Platform

Customer Support

The platform offers 24/7 customer support through live chat, email, and phone lines. The broker provides responsive and accessible customer support to assist users with their inquiries and concerns.

  • Customer Support in Ally Invest is ranked good with an overall rating of 8.5 out of 10 based on our testing. We got fast and knowledgeable responses, and also easy to reach during the working days and weekends.

See our find and ranking on Customer Service Quality:

24/7 customer supportNone
Relevant answers

Ally Invest Education

Lastly, the broker offers limited educational resources, primarily focusing on financial education programs. These programs include articles and tutorials covering fundamental investing concepts, trading strategies, and retirement planning.

While the platform’s educational offerings may not be as extensive as some competitors, they aim to equip investors with essential knowledge to make informed decisions in the financial markets.

  • Ally Invest Education ranked with an overall rating of 7.9 out of 10 based on our research.  We suggest considering alternative brokers that offer a wider range of learning materials, as the platform’s offering is limited and may not be particularly suitable for beginners.

Ally Invest Review Education

Ally Invest Review Conclusion

In conclusion, Ally Invest is a trustworthy online brokerage platform that offers a user-friendly interface, competitive pricing, Ally Invest bonuses, and a range of investment products. While its educational resources may be somewhat limited compared to other brokers, the firm provides essential tools and support to help investors manage their portfolios effectively.

Overall, the broker is well-suited for investors seeking a straightforward and affordable trading experience. However, we advise conducting your research and evaluating whether the firm’s offerings suit your specific trading requirements.

Based on Our findings and Financial Expert Opinions Ally Invest is Good for:

  • US traders
  • Investing
  • Self-Directed Investing
  • Stocks and Options trading
  • Advanced traders
  • Professional trading
  • Low fees
  • User-friendly interface
  • Competitive investment conditions
  • Supportive customer service

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