Advertising Disclosure
Written by:
George Rossi
Edited by:
Stella Mwende
Fact checked by:
Crispus Nyaga
Updated:
Leverage: Margin Trading
Regulation: SEC, FINRA, SIPC
Min. Deposit: $0
HQ: USA
Platforms: Ally Invest Proprietary Trading Platform
Found in: 1919
Ally Invest Licenses
| Regulation and Security | 4.6 / 5 |
| Account Types and Benefits | 4.5 / 5 |
| Cost Structure and Fees | 4.6 / 5 |
| Trading Platforms and Tools | 4.4 / 5 |
| Trading Instruments | 4.6 / 5 |
| Deposit and Withdrawal Options | 4.5 / 5 |
| Customer Support and Responsiveness | 4.6 / 5 |
| Research and Education | 4.5 / 5 |
| Portfolio and Investment Opportunities | 4.6 / 5 |
| Account Opening | 4.4 / 5 |
| Additional Tools and Features | 4.3 / 5 |
Ally Invest is a US-based Stock trading firm that allows individuals to invest in various financial products, including stocks, bonds, options, ETFs, and more. It provides Ally Bank Invest and a self-directed investing platform, allowing traders to make investment decisions and manage their portfolios independently.
The broker is subject to strict regulatory oversight by the US SEC and is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).
Overall, the platform offers competitive investment solutions and an intuitive interface for traders to manage their investment portfolios, access market research, and execute trades.
Yes, Ally Invest is an online Stock broker that provides a platform for individuals to buy and sell different investment products. It offers a self-directed investing experience and various investment options to cater to a range of investor needs and preferences.
The firm has several pros and cons that investors should consider. On the positive side, the platform is known for its user-friendly interface, making it accessible for both novice and experienced investors. It offers a range of investment options, including stocks, options, and ETFs. Additionally, Ally Invest provides competitive pricing and no account minimums.
For the cons, the research tools and educational resources are not as robust as those offered by other brokerage platforms. Also, advanced or active traders find that the platform caters more to the needs of casual investors. Traders with complex strategies or high-frequency trading requirements prefer platforms with more advanced features and customization options.
| Advantages | Disadvantages |
|---|---|
| SEC, FINRA, and SIPC regulation and oversee | Limited education and research materials |
| US traders and investors | No paper trading or demo account |
| Self-directed investing | |
| User-friendly interface | |
| Competitive trading conditions | |
| Robo-advisor technology | |
| $0 minimum deposit | |
| Trading products |
Ally Invest is known for its reliable investment services and comprehensive tools. With seamless integration with Ally’s banking services, the platform makes it easy to manage trading and personal finance all in one place. A summary of its main features is as follows:
| 🏢 Regulation | SEC, FINRA, SIPC |
| 🗺️ Account Types | Individual Brokerage, Joint, Traditional and Roth Individual Retirement, Custodial Accounts |
| 🖥 Trading Platforms | Ally Invest Proprietary Trading Platform |
| 📉 Trading Instruments | Stocks, ETFs, Options, Bonds, Mutual Funds, Currencies, Securities, Treasuries, CDs |
| 💳 Minimum Deposit | $0 |
| 💰 Average Stock Commission | From $0 |
| 🎮 Demo Account | Not Available |
| 💰 Account Base Currencies | USD |
| 📚 Trading Education | Financial Education, Articles, Beginner's Guide |
| ☎ Customer Support | 24/7 |
Ally Invest is ideal for cost-conscious investors, active traders, and anyone looking for a straightforward way to grow their portfolio. Based on our findings and Financial Expert Opinions, Ally Invest is Good for:
In conclusion, Ally Invest is a trustworthy online brokerage platform that offers a user-friendly interface, competitive pricing, Ally Invest bonuses, and a range of investment products. While its educational resources may be somewhat limited compared to other brokers, the firm provides essential tools and support to help investors manage their portfolios effectively.
Overall, the broker is well-suited for investors seeking a straightforward and affordable trading experience. However, we advise conducting your research and evaluating whether the firm’s offerings suit your specific requirements.
Ally Invest stands out by combining competitive pricing with a comprehensive suite of tools that cater to a broad range of investors.
One of its biggest advantages is commission-free trading on U.S. stocks and ETFs, along with low contract fees that make it appealing for frequent traders. The platform also integrates seamlessly with Ally Bank, allowing clients to manage their investments and personal banking in one ecosystem, which is a major convenience.
Beyond cost efficiency, Ally Invest provides a well-rounded experience with access to advanced charting, real-time data, and customizable platforms, alongside managed portfolio options for those who prefer a hands-off approach.
Its strong customer support and intuitive interface further enhance its reputation as a broker that balances affordability with functionality, making it a standout choice for both new and seasoned investors.
| Ally Invest is an excellent Broker for: | - Need a well-regulated broker. - Secure trading environment. - Offering popular financial products. - Stock Trading and Investment. - US investors. - Commission-free trading. - Looking for broker with a long history of operation and strong establishment. - Need broker with Top-Tier licenses. - Long-term investing. - Professional trading. - Providing diverse account types. - Competitive trading conditions. - Looking for broker with 24/7 customer support. |
| Ally Invest might not be the best for: | - Need a broker with trading services worldwide. - Investors who need a Demo Account. - Futures and Cryptocurrency traders. - Investors who prefer robust learning resources. |
Score – 4.6/5
Ally Invest is a reliable Stock firm that follows the strict rules and guidelines established by the SEC, FINRA, and SIPC, which safeguard client assets and provide low-risk trading.
Ally Invest is a legitimate and regulated investing platform. It is authorized by reputable US financial authorities and has a good reputation in the financial market.
The firm, like other reputable brokerage platforms, provides certain customer protections. These safeguards involve the protection of client assets through measures such as account insurance and regulatory compliance.
Moreover, the brokerage accounts benefit from the protection by SIPC, ensuring coverage for customers up to $500,000, which includes $250,000 in cash. However, investors should verify the most recent policies and regulatory compliance directly from the broker’s official website or customer support.
Ally Invest has built a solid reputation as a reliable and transparent online broker, consistently earning positive reviews from both industry experts and real traders.
Known for its low fees, intuitive platform, and seamless integration with Ally Bank, it scores highly in customer satisfaction and usability surveys. Traders frequently praise its responsive support, though some note that advanced research tools may not be as robust as those offered by specialized platforms.
Ally Invest has also received recognition through industry awards for its innovation and customer service, and it actively engages in community initiatives and sponsorships, further demonstrating its presence and commitment within the financial and social landscape.
Score – 4.5/5
The broker offers various account types to cater to different investor needs. These include individual brokerage accounts, joint accounts for multiple account holders, traditional and Roth Individual Retirement Accounts (IRAs) for retirement savings, as well as custodial accounts for minors.
Each account type serves specific purposes, such as general investing, retirement planning, or managing assets on behalf of a minor.
Individual Account
Ally Invest’s Individual Brokerage Account is designed for investors seeking a flexible and cost-effective way to manage their personal investments. It allows users to trade stocks, ETFs, options, bonds, and mutual funds, all within a single account, with no restrictions on contributions or withdrawals.
The account requires a minimum deposit of $0, making it accessible for both new and experienced investors. Earnings from dividends and capital gains are taxable, and investors maintain full control over their investment decisions.
Ally Invest is primarily available to U.S. residents, and its brokerage services are generally restricted to individuals living outside the United States, including most international regions.
Score – 4.6/5
The firm employs a competitive fee structure in the brokerage industry. The platform features no account maintenance fees and provides commission-free trading for eligible U.S. exchange-listed stocks and ETFs.
The platform is known for its competitive commission structure. It does not charge commissions for Stocks and ETFs. This feature is advantageous for investors looking to manage costs, especially when dealing with popular securities.
However, fees may still apply to other types of transactions, such as options trading or mutual funds. Investors should carefully review the broker’s current commission details, which can be found on their official website, to ensure accurate and updated information.
Ally Invest charges regulatory and exchange fees that are standard across U.S. brokerage platforms. These fees, typically small, cover the costs imposed by stock exchanges and regulatory bodies, such as the SEC and FINRA, on trades of stocks, ETFs, and options.
While Ally Invest offers commission-free trading on many products, these mandatory fees still apply and are automatically included in the transaction, ensuring compliance with all regulatory requirements.
Ally Invest does not offer rollover or swap fees, as it primarily caters to U.S.-based investors trading stocks, ETFs, options, and other securities that are not subject to Forex-style overnight interest, so these fees are generally not applicable.
In addition to standard trading and regulatory fees, Ally Invest charges certain additional fees depending on the services used. These include fees for broker-assisted trades, paper statements, wire transfers, or margin borrowing.
While many basic transactions, such as online stock, ETF, and options trades, are commission-free, these supplemental fees cover specialized services and administrative costs. Ally Invest maintains transparency by clearly listing all potential charges, helping investors understand the full cost of using specific features beyond standard trading.
Ally Invest is widely recognized for its highly competitive fee structure, particularly appealing to cost-conscious investors and active traders. With commission-free trading on U.S. stocks and ETFs, the broker significantly reduces barriers to entry for new investors while keeping costs low for frequent users.
Its transparent pricing model, combined with low options contract fees, ensures that investors can execute strategies efficiently without hidden costs.
| Asset/ Pair | Ally Invest Commission | EasyEquities Commission | Firstrade Commission |
|---|---|---|---|
| Stocks Fees | From $0 | From $10 | From $0 |
| Fractional Shares | No | Yes | Yes |
| Options Fees | From $0.50 | - | From $0 |
| ETFs Fees | From $0 | From 0,25% | From $0 |
| Free Stocks | Yes | No | Yes |
Score – 4.4/5
Ally Invest provides a proprietary platform for self-directed investors, offering a user-friendly interface for trading different financial products.
In addition to the web-based platform, the broker also offers mobile apps, allowing users to manage their investments on the go through smartphones or tablets.
| Platforms | Ally Invest Platforms | EasyEquities Platforms | Firstrade Platforms |
|---|---|---|---|
| MT4 | No | No | No |
| MT5 | No | No | No |
| cTrader | No | No | No |
| Own Platforms | Yes | Yes | Yes |
| Mobile Apps | Yes | Yes | Yes |
Ally Invest’s web platform offers a user-friendly, browser-based interface that allows investors to trade stocks, ETFs, options, and other securities seamlessly.
The platform provides intuitive navigation, customizable dashboards, real-time market data, and advanced charting tools. It also integrates research resources, watchlists, and portfolio tracking, making it a comprehensive solution for managing investments without the need to download additional software.
Testing Ally Invest’s web platform reveals a smooth and responsive experience with fast trade execution and reliable performance. Users benefit from clear order placement workflows, easy access to account details, and well-organized research tools.
The platform’s layout is intuitive, allowing investors to navigate efficiently, monitor market activity, and manage portfolios with minimal friction. Overall, it delivers a practical and efficient environment for everyday investing needs.
Ally Invest does not provide a MetaTrader 4 platform, as its services are focused on its proprietary web and mobile platforms rather than third-party MT4 software.
Similarly, the broker does not offer an MT5 platform, opting instead to support its own integrated tools and resources for trading and portfolio management.
Ally Invest’s Mobile app provides a convenient way for investors to manage their portfolios and trade on the go. Available for both iOS and Android devices, the app offers access to all financial instruments, along with real-time quotes, customizable watchlists, and interactive charts.
It also combines intuitive navigation with essential research tools, allowing users to place trades, monitor market activity, and track their investments anytime, anywhere.
Ally Invest does not currently offer built-in AI tools or automated AI-driven strategies within its platform. Investors looking to leverage artificial intelligence for trading would need to integrate third-party software or develop custom algorithms externally.
While the firm focuses on providing robust research resources, intuitive tools, and portfolio management features, AI-specific functionality is not part of its offerings.
Score – 4.6/5
The broker provides a range of products to accommodate diverse investment strategies, including Stocks, ETFs, Options, Bonds, Mutual Funds, Currencies, Ally Invest Securities, Treasuries, and CDs.
The platform aims to provide a comprehensive suite of products, enabling investors to build and manage well-diversified portfolios.
Exploring Ally Invest’s tradable instruments reveals a well-rounded selection that accommodates diverse strategies and investment goals.
The platform provides access to a variety of asset types, allowing investors to diversify their portfolios and implement both short-term and long-term approaches. Its instruments are supported by reliable market data and integrated tools, ensuring that traders can make informed decisions across multiple markets efficiently.
The broker offers margin trading, allowing users to borrow funds to leverage their investment positions. The multiplier trading enables investors to increase their buying power by borrowing money against their existing assets. While it can amplify potential returns, it also involves increased risk, as losses may exceed the initial investment.
Ally Invest typically provides margin accounts, and users interested in margin trading should carefully review the associated risks, terms, and conditions outlined by the platform.
Score – 4.5/5
The platform offers various funding methods to deposit money into accounts. Users can transfer from a bank (ACH), request a wire transfer, transfer from another broker, or send a check.
The platform does not typically require a minimum deposit to open a brokerage account. This lack of a minimum deposit requirement makes the platform accessible to a wide range of investors, including those who may prefer to start with smaller amounts.
The platform allows users to initiate withdrawals through various methods, including electronic bank transfers and wire transfers. Investors can access their funds by submitting withdrawal requests through the platform, with the process usually involving verification steps to ensure security and compliance with regulatory standards.
Score – 4.6/5
The platform offers 24/7 customer support through live chat, email, and phone lines. The broker provides responsive and accessible customer support to assist users with their inquiries and concerns.
You can contact Ally Invest for support or inquiries via phone or email. Their customer service line is 1-855-880-2559, and they can also be reached by email at support@invest.ally.com. Whether you need assistance with your account, trading, or technical issues, the support team is available to help.
Score – 4.5/5
Ally Invest offers a comprehensive suite of research tools to help investors make informed decisions.
The broker offers limited educational resources, primarily focusing on financial education programs. These programs include articles and tutorials covering fundamental investing concepts, trading strategies, and retirement planning.
While the platform’s educational offerings may not be as extensive as some competitors, they aim to equip investors with essential knowledge to make informed decisions in the financial markets.
Score – 4.6/5
Ally Invest provides a variety of investment solutions to suit different financial goals and strategies. Investors can access a range of options for portfolio diversification and wealth building, including individual accounts, retirement accounts, managed portfolios, and options trading.
These solutions accommodate both self-directed investors and those seeking professional guidance, offering flexibility and control in managing investments effectively.
Score – 4.4/5
Ally Invest does not offer a demo account, so users need to open a live account with real funds to start investing on the platform.
Opening an account with a broker is considered quite an easy process, as you can log in and register within minutes. Just follow the opening account or Ally Invest login page and proceed with the guided steps:
Score – 4.3/5
In addition to its research resources, Ally Invest offers several other tools and features to enhance the trading experience.
Ally Invest positions itself as a cost-effective and accessible brokerage, offering a strong balance of low fees, a user-friendly proprietary platform, and a broad range of tradable assets.
Compared to its competitors, it stands out for its seamless integration with banking services and its intuitive interface. While some brokers may offer a wider selection of advanced tools, global assets, or specialized platforms, Ally Invest emphasizes simplicity and efficiency, supported by reliable customer service and solid regulatory oversight.
Its low barrier to entry and comprehensive investment options make it competitive among brokers targeting U.S. investors seeking flexibility, transparency, and overall value.
| Parameter | Ally Invest | Firstrade | AJ Bell | TD Ameritrade | Freetrade | Questrade | Webull |
| Broker Fee – Futures E-mini and Standard Contract | Futures contracts not available / Stock Commission from $0 | Futures contracts not available / Stock Commission from $0 | Futures contracts not available / Stock Commission from £3,50 | $1.50 | Futures contracts not available / Stock Commission from $0 | $Futures contracts not available / Stock Commission from $0 | $0.70 |
| Plus Exchange Fee – (NFA Fees) | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Fees Ranking | Low/Average | Low/Average | Low/Average | Average | Low | Low/Average | Low |
| Trading Platforms | Ally Invest Proprietary Trading Platform | Firstrade Proprietary Trading Platform, Options Wizard, Mobile Apps | AJ Bell Trading Platform | Thinkorswim, TD Ameritrade Web, Web, Desktop, and Mobile | Freetrade Platform | Questrade Web, QuestMobile, Questrade Edge Mobile, Questrade Edge, Questrade Global | Webull Trading Platform, TradingView |
| Asset Variety | Stocks, ETFs, Options, Bonds, Mutual Funds, Currencies, Securities, Treasuries, CDs | Stocks, ETFs, Options, Mutual Funds, Fixed Income, Bonds | Stocks, Shares, Funds, ETFs, Bonds, Gilts, Investment Trusts, ETCs, Warrants | Stocks, Options, ETFs, Mutual Funds, Forex, Futures, Crypto, Bonds, CDs | Stocks, ETFs, Fractional Shares, Bonds, Equities | Stocks, ETFs, Options, IPOs, CFDs, Mutual Funds, Bonds, GICs, International Equities, FX, Precious Metals | Real Stocks, Options, Index Options, ETFs, OTC, ADRs, Crypto, Futures, Shares |
| Regulation | SEC, FINRA, SIPC | SEC, FINRA, SIPC | FCA | SEC, FINRA, SIPC, MAS | FCA | CIRO, CIPF, SEC, FINRA | SEC, FINRA, CFTC, NFA, ASIC, SFC, MAS |
| Customer Support | 24/7 support | 24/7 support | 24/5 support | 24/7 support | 24/5 support | 24/5 support | 24/7 support |
| Educational Resources | Limited | Excellent | Excellent | Good | Limited | Excellent | Good |
| Minimum Deposit | $0 | $0 | $0 | $0 | $0 | $1,000 | $0 |
Ally Invest is a reliable and user-friendly Stock brokerage that caters to different levels of investors. It offers a wide range of investment options, including stocks, ETFs, options, bonds, and mutual funds, alongside intuitive tools and research resources.
With no minimum deposit requirement and a transparent fee structure, it provides accessible and cost-effective investing. The platform is complemented by responsive customer support and seamless integration with Ally Bank, making it a convenient choice for managing both investments and personal finances.
Overall, Ally Invest delivers a solid combination of affordability, functionality, and ease of use for building and managing investment portfolios.
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