1. What is AJ Bell?
  2. AJ Bell Pros and Cons
  3. Is AJ Bell Safe or a Scam?
  4. Margin Trading
  5. Accounts
  6. Products
  7. Fees
  8. Commission
  9. Deposits and Withdrawals
  10. Trading Platform
  11. Customer Support
  12. Education
  13. Conclusion

Our Review Method

  • 55Brokers Financial Experts with over 10 years of experience in Stock and Forex Trading check all trading conditions, regulations and licenses, fees, spreads, platforms, customer service, and placed traders to see proposals fully to give expert opinions about AJ Bell.

What is AJ Bell?

AJ Bell is a Stock trading and Investment company based in the United Kingdom. The firm provides an online investment platform that allows individuals to manage and trade a variety of financial instruments, including stocks, ETFs, bonds, funds, and other trading products.

Based on our research, AJ Bell operates under the regulatory oversight of the Top-Tier Financial Conduct Authority (FCA) in the UK, ensuring strict adherence to regulation.

Overall, the company caters to both individual investors and financial advisors, providing them with tools and resources to manage their portfolios effectively.

Is AJ Bell Stock Broker?

Yes, AJ Bell is a Stock Broker and financial services company. In addition to stockbroking services, the firm offers a range of investment solutions, including pension management and Individual Savings Accounts (ISAs).

AJ Bell Pros and Cons

Per our findings, the company offers several benefits and drawbacks for potential investors. On the positive side, the firm offers a user-friendly online platform, providing individuals with easy access to popular investment options. AJ Bell is known for its competitive fee structure and transparent pricing, making it appealing to cost-conscious investors. Additionally, the platform provides tools for portfolio management, learning materials, and research. Moreover, the top-tier regulatory oversight from FCA enhances the overall security of the investment experience.

For the cons, the platform’s potential lack of advanced trading features could be a limitation for more experienced or active traders seeking specific functionalities. Additionally, the range of available markets and assets is not as extensive as some other global brokerage platforms, which could limit investment options for certain individuals.

FCA regulation and overseeNo 24/7 customer support
Secure investing environmentNo paper trading or demo account
$0 minimum depositLimited investment products
Account types
UK traders
User-friendly interface
Learning materials

AJ Bell Review Official Website

AJ Bell Review Summary in 10 Points
🏢 HeadquartersUK
🗺️ RegulationFCA
🖥 PlatformsAJ Bell Trading Platform
📉 Trading ProductsStocks, Shares, Funds, ETFs, Bonds, Gilts, Investment Trusts, ETCs, Warrants
💰 Stock CommissionFrom £3,50
🎮 Paper Trading/ Demo AccountNo
💳 Minimum Deposit$£0
💰 Base CurrenciesGBP
📚 EducationProvided
☎ Customer Support24/5

Overall AJ Bell Ranking

According to our analysis, AJ Bell is known for its good reputation, extensive range of investment solutions, and commitment to low-cost investing. However, we recommend considering the specific investment needs, preferences, and potential limitations of the platform before making a decision.

  • AJ Bell Overall Ranking is 8.5 out of 10 based on our testing and compared to over 500 brokers, see Our Ranking below compared to other industry-leading brokers.
RankingAJ BellQuestradeMoomoo
Our Ranking⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
AdvantagesInvestment ServicesTrading ProductsTrading Fees

AJ Bell Alternative Brokers

While the broker offers a competitive trading environment for investors, other stock trading firms may offer additional benefits such as a wider range of trading products, trading platforms, etc. So, we have compiled a list of alternatives for you to consider.

  • Questrade – Competitive Investment Conditions
  • Moomoo – Variety of Trading Products
  • Angel One – Competitive Brokerage Rates


We found that the firm has received recognition and awards for its services over the years. Below is the screenshot that includes a few of these awards.

AJ Bell Review Awards

Is AJ Bell Safe or Scam?

No, AJ Bell is not a scam. It is a reliable Stock trading broker that follows the strict rules and guidelines established by FCA. This top-tier regulation safeguards client assets and provides low-risk Stock trading.

Is AJ Bell Legit?

Yes, AJ Bell is a legitimate and regulated investing platform. It is regulated by a respected UK financial authority and has a good reputation and integrity in the financial industry.

Additionally, the company does not offer services in offshore zones, emphasizing its commitment to operating within regulated jurisdictions and providing transparency to investors.

See our conclusion on AJ Bell Reliability:

  • Our Ranked AJ Bell Trust Score is 8.5 out of 10 for the good reputation and services provided, and for not holding licenses in offshore zones.
AJ Bell Strong PointsAJ Bell Weak Points
Top-Tier licenseNone
Two-factor authentication
Professional investing environment
Member of the UK Financial Services Compensation Scheme (FSCS)

Customer Trading Protection

The firm prioritizes the security and protection of its customers’ trading activities. This includes measures such as encryption for secure online transactions, account authentication protocols, and adherence to regulatory standards to safeguard clients’ funds. 

Additionally, in case your bank faces insolvency, resulting in the loss of your funds, the Financial Services Compensation Scheme (FSCS) provides reimbursement within seven working days. The FSCS offers coverage of up to £85,000 per person for each banking license.

AJ Bell Review Awards

Margin Trading

We found that AJ Bell does not offer margin trading. It is focused on providing a straightforward investment experience without incorporating advanced features like margin trading.

However, for the most accurate and current information about the firm’s offerings, including leverage or margin trading, we recommend checking the official website or contacting its customer support directly.

Account Types

Based on our findings, the firm offers a variety of account types catering to different investment needs. Among its offerings are Individual Savings Accounts (ISAs), providing tax-efficient ways to invest, and Self-Invested Personal Pensions (AJ Bell SIPPs), offering individuals control and flexibility over their pension investments.

Additionally, AJ Bell provides General Investment Accounts (GIAs) for a broader range of investment options. These account types are designed to accommodate diverse investor preferences and financial goals.

Variety of account typesNo paper trading or demo account
Fast and easy account opening
No minimum deposit

How to Open AJ Bell Live Account?

Opening an account with a broker is considered quite an easy process, as you can log in and register within minutes. Just follow the opening account or AJ Bell login page and proceed with the guided steps:

  • Select and Click on the “Open an Account” page
  • Enter the required personal data (Name, email, phone number, etc.)
  • Verify your data by uploading documentation (residential proof, ID, etc.)
  • Complete the electronic quiz confirming your trading experience
  • Once your account is activated and proven, follow with the money deposit.

AJ Bell Review Accounts

Trading Products

AJ Bell offers a range of trading products to suit investors’ preferences including Stocks, Shares, Funds, ETFs, Bonds, Gilts, Investment Trusts, ETCs, and Warrants. The platform allows access to both domestic and international markets, enabling users to create well-diversified portfolios.

  • AJ Bell Markets Range Score is 7.9 out of 10 for trading products overall which we rank high also for offering some unique opportunities and investment options. Yet, on the other hand, some popular asset classes are not available to invest in, so it might be good to consider alternatives too.

AJ Bell Review Trading Products

AJ Bell Fees

According to our findings, the firm’s fee structure is transparent and competitive, making it attractive to cost-conscious investors. The platform typically charges a variety of fees, including trading commissions, account management fees, AJ Bell share price, and fund charges.

However, investors should regularly check AJ Bell’s official website or contact their customer support for the latest and most accurate information on fees, ensuring informed decision-making regarding their investment transactions.

  • AJ Bell Fees are ranked low or average with an overall rating of 8 out of 10 based on our testing and compared to over 500 other brokers for all fees applied. Some services are free of charge and others may apply some charges. See more comparison details below:
FeesAJ Bell FeesQuestrade FeesMoomoo Fees
Deposit feeNoYesNo
Withdrawal feeNoYesYes
Inactivity feeNoNoNo
Investment PlansYesYesYes
Fee rankingLow/AverageLow/AverageLow/Average

AJ Bell Review Fees

Trading Commission

Based on our test trade, AJ Bell’s commission rates vary based on the type of investment product and the size of the trade. The broker is known for its competitive and transparent fee structure, however, investors should review the platform’s fee details for a comprehensive understanding of the costs associated with their investments.

  • AJ Bell Commission is ranked good with an overall rating of 8 out of 10 based on our testing comparison to other brokers. We found fees are rather attractive, transparent, and suitable for investment.
Asset/ PairAJ Bell CommissionQuestrade CommissionMoomoo Commission
Stocks FeesFrom £3,50From $4,95From $0
Fractional SharesNoNoNo
Options Fees-From $9,95From $0
ETFs FeesFrom £3,50From $0From $0
Free StocksNoNoYes

AJ Bell Trading Hours

We found that the broker follows the standard market hours of the exchanges where financial instruments are traded. For shares, direct deals can be executed exclusively during market hours, which in the UK extend from 8 am to 4:30 pm.

Deposits and Withdrawals

The firm provides multiple funding methods for its investment accounts. These methods include bank transfers, debit card payments, and other electronic payment options. Investors can fund their accounts securely using the preferred method within the platform.

  • AJ Bell Funding Methods we ranked good with an overall rating of 7.9 out of 10. Fees are low, and you can also benefit from various funding methods.

Here are some good and negative points for AJ Bell funding methods found:

Fast digital depositsNone
Variety of funding methods

AJ Bell Minimum Deposit

The broker does not have a specific minimum deposit requirement for opening a trading account. Investors can start trading with any amount they are comfortable with, making the platform accessible to a wide range of investors, including those who prefer to begin with smaller initial investments.

AJ Bell minimum deposit vs other brokers

AJ Bell Most Other Brokers
Minimum Deposit $0 $500

AJ Bell Withdrawals

Per our analysis, the platform allows users to make withdrawals from their accounts through various methods, including bank transfers. Withdrawal processing times usually range from 1-3 business days, and these durations may differ based on factors like the selected withdrawal method and any additional verification requirements that might be applicable.

Withdraw Funds from AJ Bell

To initiate a withdrawal fund from your trading account, the firm provides a set of typical steps that can be followed:

  1. Login to your account
  2. Select Withdraw Funds’ in the menu tab
  3. Enter the withdrawn amount
  4. Choose the withdrawal method
  5. Complete the electronic request with the requirements
  6. Confirm withdrawal information and Submit
  7. Check the current status of withdrawal through your Dashboard

AJ Bell Review Payment Methods

Trading Platforms

AJ Bell provides a user-friendly proprietary trading platform, accessible on both mobile and tablet devices. This platform is tailored to meet the diverse needs of investors, offering simplicity and accessibility for users at various experience levels. Alongside its intuitive design, the platform may also feature tools for portfolio management, research, and analysis, providing a comprehensive solution for users to make informed investment decisions.

  • AJ Bell Platform is ranked good with an overall rating of 7.9 out of 10 compared to over 500 other brokers. We mark it as good since it offers an advanced trading platform and a mobile app.
PlatformsAJ Bell PlatformsQuestrade PlatformsMoomoo Platforms
Own PlatformsYesYesYes
Mobile AppsYesYesYes

AJ Bell App

According to our findings, the platform offers a dedicated mobile app designed to provide users with a convenient and accessible way to manage their investments on the go. The app is available for both mobile and tablet devices, allowing investors to trade various financial instruments, monitor their portfolios, and stay informed about market developments in real time.

With user-friendly features and tools, the AJ Bell app caters to the needs of both novice and experienced investors, offering a seamless and intuitive mobile trading experience. Users can download the app from the respective app stores for iOS and Android devices, providing flexibility and convenience in managing their investment portfolios.

AJ Bell Review Trading Platforms

Customer Support

The firm’s customer support is available 24/5 through email, phone, and social media channels. The platform aims to offer responsive assistance to address user concerns, ensuring a positive and supportive experience for its investors.

  • Customer Support in AJ Bell is ranked good with an overall rating of 7.9 out of 10 based on our testing. We got fast and knowledgeable responses, and also easy to reach during the working days.

See our find and ranking on Customer Service Quality:

Email and phone supportNo 24/7 customer support
Relevant answers

AJ Bell Investcentre

We found that AJ Bell Investcentre is an investment platform offered by AJ Bell, providing individuals with a comprehensive toolset to manage and trade a variety of financial instruments. Tailored for investors in the UK, Investcentre facilitates the management of Individual Savings Accounts (ISAs), Self-Invested Personal Pensions (SIPPs), and General Investment Accounts.

With a user-friendly interface, the platform aims to offer a seamless experience for investors, allowing them to access a diverse range of investment options and tools for efficient portfolio management.

AJ Bell Education

Lastly, the platform provides educational resources to help investors make informed decisions. These resources include investing guides, podcasts, webinars, videos, and articles covering various aspects of investing, financial markets, and investment strategies. 

  • AJ Bell Education ranked with an overall rating of 8.5 out of 10 based on our research. We found that the broker provides good education and research that are beneficial for investors looking to improve their understanding of trading strategies.

AJ Bell Review Education

AJ Bell Review Conclusion

In conclusion, AJ Bell is a reputable Stock Trading firm offering a user-friendly investment platform with a range of investment options. Known for its competitive fee structure, the platform caters to both novice and experienced investors.

While the platform’s focus on simplicity may lack certain advanced features, it provides a comprehensive solution for those seeking straightforward investment tools.

Overall, we found that AJ Bell provides a reliable trading environment for investment. However, we advise conducting your research and evaluating whether the firm’s offerings suit your specific trading requirements.

Based on Our findings and Financial Expert Opinions AJ Bell is Good for:

  • UK traders
  • Investing
  • Stock trading
  • Competitive trading conditions
  • Low fees
  • Commission based trading
  • Professional trading
  • Advanced traders
  • Good learning materials and trading tools

No news available.

Leave a Reply

Your email address will not be published. Required fields are marked *