Netflix Leads Streaming Stocks Lower

The streaming giant fell short on viewership for its new ad-supported platform.

Netflix Leads Streaming Stocks Lower

Among the biggest losers in last week's selloff were Netflix and other streaming stocks. NFLX shares fell 9% on December 15 following reports the streaming giant is falling short on viewership guarantees it made to advertisers for its new ad-supported streaming service. Shares are 1% higher in early trading Friday.

Investors had been counting on the new ad tier to draw a substantial audience, but the company reportedly delivered only around 80% of its expected audience.

The poor performance could mean Netflix may have to lower its ad prices. It had been seeking a relatively high $55 cost per thousand impressions (CPM), above the $50 CPM of Disney+. Advertisers are also faulting Netflix for not pushing its own market campaign for the ad-supported tier.

Netflix shares had climbed about 67% over the past six months, but are still down about 51% so far this year. Warner Bros. Discovery (WBD) and Paramount Global (PARA) shares also fell about 9% yesterday. Disney's (DIS) stock price was down about 4%.

US Stocks Decline as Fear of Fed Rate Hike Grows

The US stock market suffered a decline, as investors grew increasingly concerned about the Federal Reserve potentially raising interest rates in response to the hot job market.

The employment report released on Friday showed that the US added 379,000 jobs in February, far surpassing economists' expectations of 180,000. This strong job growth has fueled concerns that the Fed may need to raise interest rates to curb inflation, which could slow down the economy.

The Dow Jones Industrial Average fell by 0.9%, while the S&P 500 declined by 1.2%. The tech-heavy Nasdaq Composite saw the biggest drop, declining by 1.7%.

Investors also remained cautious about the ongoing progress of stimulus talks in Congress and the possibility of additional fiscal stimulus. The Federal Reserve has indicated that it will continue to support the economy, but a rise in interest rates could offset any positive effects from the further stimulus.

Analysts predict that the stock market will remain volatile in the coming weeks, as investors assess the potential impact of the hot job market on interest rates and the overall economy. However, many believe that the long-term outlook for the stock market remains positive, as the vaccination rollout and additional stimulus should continue to support the economy.

US Stock Market

The US stock market is one of the largest and most important stock markets in the world. It is made up of several exchanges, including the New York Stock Exchange (NYSE) and the NASDAQ, which together list thousands of publicly traded companies from a variety of industries. The US stock market is considered to be a barometer of the overall health of the economy, and the performance of the market is closely watched by investors, analysts, and policymakers.

Investors in the US stock market can buy and sell stocks through a brokerage firm and can choose from a variety of investment vehicles, including individual stocks, stock mutual funds, and exchange-traded funds (ETFs). The stock market has a long history of providing attractive returns to investors over the long term, although it can also be volatile and experience periodic downturns.

The Federal Reserve, the US central bank, plays a key role in the US stock market by setting monetary policy, including interest rates, which can affect the market's performance. Additionally, events such as natural disasters, geopolitical tensions, and shifts in the global economy can all impact the US stock market.